Promotion Decisions-The IMC Approach

The concept and relevance of IMC:

Communicating value to the consumers is one significant task all marketers have to invest in order to reach the consumer effectively. This helps the firms to put forth their product value in an attempt to inform, persuade and remind consumers that they exist in the market and offer the best deal to meet their satisfaction.

 

 

The marketing communication mix consists of:

1.Advertising

2.Sales Promotion
3.Events and Experiences
4.Public Relations and publicity
5. Direct Marketing
6. Interactive Marketing
7. Word of Mouth Marketing
8. Personal Selling

Surf excel easy wash uses Advertising, Sales Promotion, Direct and Interactive marketing to boost its sales and provide the right information of their product.