Application of the Life cycle concept:
Before detergents came into existance, clothes in India were washed on the river banks with 'Reetha' . This contained cleansing properties which helped in dirt removal.
Today, with the advancement in the soaps and other laundry cleansers we have seen products facing tremendous competition in this sector. Each product comes with a shelf life.
Product Life Cycles:
Introduction: This is the period of introduction of the product into the market. Here, profits are negligible since it carries a very high cost of expenditure.
Growth: Product acceptance is rapid at this stage. A tremendous increase in profits is seen.
Maturity: The product has already gained a wide acceptance and is no longer being targeted to another audience. Competition plays a vital role here, it interferes with the profits of the mature product and causes decline or stabelization of sales.
Decline: Profits erode rapidly, sales follow downward slope.
The Surf Excel Easy wash product is at its growth stage. It has been widely marketed to different sectors of the population. The team has introduced various types of detergents in the surf category to increase its market share.
These factors have led to the sustainable growth of the product.
Before detergents came into existance, clothes in India were washed on the river banks with 'Reetha' . This contained cleansing properties which helped in dirt removal.
Today, with the advancement in the soaps and other laundry cleansers we have seen products facing tremendous competition in this sector. Each product comes with a shelf life.
Product Life Cycles:
Introduction: This is the period of introduction of the product into the market. Here, profits are negligible since it carries a very high cost of expenditure.
Growth: Product acceptance is rapid at this stage. A tremendous increase in profits is seen.
Maturity: The product has already gained a wide acceptance and is no longer being targeted to another audience. Competition plays a vital role here, it interferes with the profits of the mature product and causes decline or stabelization of sales.
Decline: Profits erode rapidly, sales follow downward slope.
The Surf Excel Easy wash product is at its growth stage. It has been widely marketed to different sectors of the population. The team has introduced various types of detergents in the surf category to increase its market share.
These factors have led to the sustainable growth of the product.
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