Pricing Concepts:
Any action that you take in life, you have to pay a price for
it. “Life is all about paying the prices.” The question that arises is which
price is the right price one should pay at? Price is the only revenue producing
element of the marketing mix.
Steps in setting a Pricing Policy:
1. Selecting the
pricing objective
2. Determining Demand3. Estimating Costs
4. Analyzing Competitors’ Costs. Prices, and Offers
5. Selecting a Pricing Method
6. Selecting the final price
Pricing Strategy:
Surf excel is reworking the strategy of moving the brand away from functional benefits and reworking on the emotional connect.
Price: 1Kg = 120 Rs.
0.5Kg= 70 Rs.
List Price= 100
Add: Distributor price (5%) = 105
Add: Trade price (5%) = 110.25
Final Retail price (10%) = 121
Pricing Strategy:
Surf excel is reworking the strategy of moving the brand away from functional benefits and reworking on the emotional connect.
Price: 1Kg = 120 Rs.
0.5Kg= 70 Rs.
List Price= 100
Add: Distributor price (5%) = 105
Add: Trade price (5%) = 110.25
Final Retail price (10%) = 121
No comments:
Post a Comment