Promotion BTL

BTL Promotion:

Here, promotion is done at an individual level. The customer is directly given the product experience by introducing him face to face with the offering.

Here, the consumer does not have any doubt as to how the product will function once he procures it.

The functionability as well as the performance is viewable at the time of introduction of the product.

The following is a recent promotion using the BTL technique;

Surf Excel: TV Off on Facebook
The campaign aims to create dissonance about TV viewing habits in children and urges parents to take a pledge to encourage their children to spend less time with the TV.
Surf Excel, the detergent brand from the HUL Group, has launched TV Off - Life On campaign on Facebook. The campaign aims to create dissonance about TV viewing habits in children and urges parents from across the country to take a pledge to encourage their children to spend less time with the TV.

The campaign is launched in association with Techshastra, a digital agency, which came up with an app on Facebook to promote the idea. Following this, mothers will be encouraged to ask questions and air their worries about children watching too much TV.
The agency has also scheduled an expert in child development to address these problems and offer practical solutions on how mothers can address this.