Company and Brand
Details:
Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United KingdomSurf derives its name from 'Surfactant' , the basic ingredient of a detergent.
Surf Excel, launched in 1948 under the brand name ‘Surf’ in Pakistan & in 1959
launched in India as a first detergent
powder. Initially, the brand was positioned on the clean proposition of “washes
whitest”. However, with the emergence of numerous local detergent manufacturers
and the entry of other global brands, Surf Excel underwent various changes in
its Brand Communication.
This is in line with the global communication platform of Dirt Is Good, which is a communication strategy of Unilever for its premium detergent products, sold under various brand names; such as Omo in Brazil and Persil in UK and France. Today, Surf Excel leads the Premium Fabric Wash Category in India.
This is in line with the global communication platform of Dirt Is Good, which is a communication strategy of Unilever for its premium detergent products, sold under various brand names; such as Omo in Brazil and Persil in UK and France. Today, Surf Excel leads the Premium Fabric Wash Category in India.
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