Customer Value:
Customer is the one for whom we create business.
Customers have a perceived vision before purchasing a product/service. They have certain expectations which they feel the product will fulfill. When the customer finalizes a product from a range of varieties, he believes that it will deliver value better than the others. For the customer to choose Surf as the product that he finally checks out at the cashier, it is necessary to provide way more than what he is exactly looking for!
Customer Perceived Value ( Surf Excel's power of 10 Hand's ):
The power of
giving your clothes the freshness they deserve in just a single wash without even brushing them several times, is what Surf Excel Easy Wash provides to you. It has the Power of 10 Hands to remove tough stains easily.
New Surf
Excel Easy Wash is a superfine powder which dissolves instantly to unleash the Power of 10 Hands to remove tough stains like mud, ink,
oil, chocolate very easily!
Total Customer Benefit:
The total customer benefit is aimed at providing the 
perceived monetary value as well as the economic, functional and psychological benefits which the customers expect from a given market offering.
Surf Excel believes that stains are good. You cannot restrict yourself from experiencing certain situations only because you fretted over the dirt.
Let yourself go, enjoy every filthy experience life has to offer; because we take care of all the after effects!
Total Customer Cost:
A. Monetary Cost
B. Time and Energy cost:
Surf Excel being available at major retail and Kiranamala outlets, it is very convenient for the consumer to procure the product or call for it to be delivered at the doorstep. Thus, one doesn't have to invest much in time and energy.
